“The growth trajectory for those who intend to purchase travel products via their mobile device is extremely strong, and is projected to nearly double in 2011”.
Internet without any doubt has shifted the marketplace and has influenced everyday consumer’s behaviour and lifestyle. The social networks and mobile devices are the two major trends which are leading consumer’s behaviour and choices. Here are the two newest reports, PhoCusWright explores how these sweeping trends—mobile and social networks—are changing how consumers shop for, purchase and share their travel experiences. Based on a comprehensive survey of online travellers, PhoCusWright’s Traveler Technology Survey 2010:
PhoCusWright’s Traveler Technology Survey 2010: Mobile reveals some significant trends in device ownership, and explores the types of activities that travellers perform (and plan to perform) on mobile devices. Among the report highlights:
Keeping in touch
Among online travellers who carry smart phones, more carry touch screen devices than non-touch screen devices. However, only a third of those touch screen smart phones are iPhones, suggesting that some travel companies should broaden their mobile strategy.
Among online travellers who carry smart phones, more carry touch screen devices than non-touch screen devices. However, only a third of those touch screen smart phones are iPhones, suggesting that some travel companies should broaden their mobile strategy.
See what is on tap
“The growth trajectory for those who intend to purchase travel products via their mobile device is extremely strong, and is projected to nearly double in 2011”.
“The growth trajectory for those who intend to purchase travel products via their mobile device is extremely strong, and is projected to nearly double in 2011”.
PhoCusWright’s Traveler Technology Survey 2010: Social Networks. In particular, the report focuses on travel-related communications and activities on social networks, and how this activity impacts the travel planning and sharing processes. Research highlights include:
Posting is the new postcard
While posting about general subjects is far more common than travel-related posts, nearly four in 10 social media users have posted something about travel, underscoring the importance of having a coherent social media strategy.
While posting about general subjects is far more common than travel-related posts, nearly four in 10 social media users have posted something about travel, underscoring the importance of having a coherent social media strategy.
“Fans” or not, travellers connect with companies online
Relatively few social network users are “fans” of travel companies online; however, more than one third of online travelers have interacted with a travel company through an online social network via a computer.
Relatively few social network users are “fans” of travel companies online; however, more than one third of online travelers have interacted with a travel company through an online social network via a computer.
These targeted reports on mobile and social networks are each based on PhoCusWright’s Traveler Technology Survey 2010, which examines consumer behaviour and attitudes toward a broad array of innovations in travel technology, including new tools, functions, and platforms. The way today’s travellers use technology to plan, shop, and buy their travel is constantly changing; these reports help travel companies understand the fundamental trends and stay in the game.
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